Blog Posts

Category: BRAND STRATEGY

X Hashtag Ban 2025: How Musk's New Advertising Policy Affects UK Brands and Social Media Marketing ROI

X Hashtag Ban 2025: How Musk's New Advertising Policy Affects UK Brands and Social Media Marketing ROI

Is posting AI art worth the backlash? A guide for brands

Is posting AI art worth the backlash? A guide for brands

How an Owl's Death Broke the Internet (and What It Really Teaches Us About Social Listening)

How an Owl's Death Broke the Internet (and What It Really Teaches Us About Social Listening)

Reading between the lines of Instagram’s grid update

Reading between the lines of Instagram’s grid update

Social Media Crisis Management: Complete Guide to Social Listening

Social Media Crisis Management: Complete Guide to Social Listening

Beyond Likes and Shares: Measuring What Truly Matters in Social Media

Beyond Likes and Shares: Measuring What Truly Matters in Social Media

The secret of CeraVe’s Super Bowl smash hit was Social Intelligence

The secret of CeraVe’s Super Bowl smash hit was Social Intelligence

How Gender Bias in Social Algorithms can impact how your brand is perceived

Branding in the Age of Sustainability: Leveraging ESG Commitments for Positive Brand Perception

We hired Google’s updated Bard AI as a Social Analyst… Things did not go well

We hired Google’s updated Bard AI as a Social Analyst… Things did not go well

Customer-Centric Marketing: Harnessing Social Insights for Unwavering Loyalty and Growth

Customer-Centric Marketing: Harnessing Social Insights for Unwavering Loyalty and Growth

Does ESG really drive positive brand perception?

Now with added humans intelligence

Now with added humans intelligence