About Buzz Radar
Fourteen years
on the radar
Buzz Radar started in 2012 with two nine-screen walls in a Marks and Spencer office. The same idea now runs inside pharmaceutical companies as BRIANN. Four chapters, every milestone.
Chapter 1
2012 to 2016
Command centres
Live social data on big screens for brands, events and broadcasters.
2012
Founded by Patrick and Marc Charlton
Launched at Cannes Lions in June, on Clear Channel screens
First social media command centre, for Marks and Spencer
Nokia, Red Bull, Sony and Twitter follow
2013
IBM commissions its first marketing dashboards
Official social media partner to Cannes Lions
Illinois health insurance war room, our first US and healthcare work
Most Disruptive Startup, Tech City News Awards
2014
Official data partner to CES, at every show since
Twitter UK World Cup Live Studio
STA Travel in-store social screens
Skype at the Guardians of the Galaxy premiere, New York
Live social visualisations on the Piccadilly Circus screens with Clear Channel
Tesco #MakeChristmas live show
Burberry and Abbott command centres
Turned down Google Ventures Europe
2015
Self-serve platform launched at CES
Live social visualisations for Pitch@Palace at St James's Palace
Google Campus London screens
Davos with Twitter for Bank of America
2016
CES command centre on Microsoft Surface Hub
SocialZ, the social listening tool we built into WPP BrandZ: 7,500 dashboards in 18 months
World first emotionally powered billboard at Cannes Lions, with Clear Channel and IBM Watson
Chapter 2
2017 to 2019
Cognitive AI
IBM Watson, audience psychology and the first pharma contract.
2017
Cognitive Command Centre launched on IBM Watson
FX Networks, Heineken USA and Peugeot Citroen sign
2018
IBM publishes a case study on Buzz Radar
CES Smarter Cities area built from our data
UK Parliament and Globe Telecom command centres
Data Pioneer of the Year, UK Business Tech Awards
First pharma contract, with ViiV Healthcare
2019
Psychometric AI Audience Analysis launched
ViiV Healthcare becomes a full client
Chapter 3
2020 to 2023
Life sciences
Specialising in pharma, and building BRIANN.
2020
GSK joins
Generali across eight markets, and NTT DATA
CES Attendee Analyzer
2021
ConvaTec joins
ViiV case study: share of voice from 6% to 40%
2022
Rebrand: now with added human intelligence
Website rebuilt with eight AI tools
2023
BRIANN build begins
F1 white paper: 65 million impressions and a reply from Formula One Management
CES: 556,000 conversations captured
Chapter 4
2024 to 2026
BRIANN
Audience intelligence, built for pharma.
2024
Social Maturity Score for Life Sciences
Bayer and Jazz Pharmaceuticals join
CES: 10 million conversations analysed
2025
BRIANN runs live at CES for the first time
J&J MedTech joins
Jeff French joins the leadership team
2026
BRIANN launched on 3 March
BeOne Medicines, Novo Nordisk and Ferring start on BRIANN
Fourteen years after the first screens went up in a Marks and Spencer office, the job is the same. Get the right insight to the right person while it can still change a decision.
Meet BRIANN