CES 2024 Day One – Who Were the Most Talked About Brands?

After a busy media day, CES 2024 kicked off properly on Tuesday, and it’s already looking like a vintage year. Day One was dominated by big names (Samsung, Sony, NVIDIA), though there was room for some CES WTF moments, as Mashable reported here.

As we predicted earlier in the week, the data indicated that this year would be dominated by AI tech, and that’s proving to be the case, though our hunch that auto and welfare would also be major themes is certainly being born out by the conversations we’re seeing online.

Here’s what we’ve learned from analysing the thousands of social media posts generated across the day:

Surge in Social Engagement

The buzz around CES 2024 is undeniable, with a staggering 143k posts across social platforms, resulting in an enormous 6.07 billion potential unique impressions. Yesterday, the potential reach was half the population of the Earth. Today, it’s almost the entire population of the Earth (that’s potential reach, remember – we’re not claiming almost everyone on the planet is looking at posts about TVs and electric cars). Compared to yesterday, the volume of conversation has surged by 80%, and the reach has expanded by 66%. Since the Media Day kick-off, CES has garnered 252k mentions with a reach of 10.5 billion – that’s a huge global impact.

Top Three Brands

Samsung (13% Share of Voice)

Samsung's Transparent MicroLED screens continue to captivate audiences, featured in two of the three most shared content pieces. South Korean singer G-Dragon's appearance at their booth also added some showbiz pizazz and viral star power.

Omg handsome big boss #GDRAGON visited the Samsung Electronics booth at #CES2024 held in Las Vegas, USA on the afternoon of the 9th. pic.twitter.com/GgGDYJYXh0
— G-Dragon is the manual (@WhiteTamar1) January 9, 2024

Sony (10% Share of Voice)

We’ve said before that, following the demise of E3, gaming was finding a new home at CES, and we’re seeing that play out here. Sony's buzz largely stems from their booth dedicated to the remaster of the classic Last of Us Part II, as well as new PS5 slim covers. The Ghostbusters experience booth, which allows players to charge around New York in the iconic Ecto 1, and a novel demonstration of driving a Sony Honda EV with a PlayStation controller are also incredibly popular.

Previewing The Last of Us Part II Remastered at #CES2024 pic.twitter.com/pvLfyBGQOJ
— Sony (@Sony) January 10, 2024

Sony CES 2024 | New PS5 models showcased in more colors:

▪️Cobalt Blue
▪️Sterling Silver
▪️Volcanic Red

➡️ https://t.co/5fm4jokjTY #PS5 #SonyCES2024 pic.twitter.com/XDu3Z5pSxw
— Shinobi602 (@shinobi602) January 9, 2024

Sony is making new console covers for the PS5 Slim model! #CES #CES2024 pic.twitter.com/pxCTx1ct7X
— IGN (@IGN) January 10, 2024

Sony's booth at #CES2024 is mind-blowing with a Ghostbusters-themed setup! Imagine screens surrounding you and haptic feedback underfoot - it's like stepping into a basic VR world without needing a headset. Absolutely amazing experience!#CES2024

pic.twitter.com/FT3MS0ZfmP
— Tansu Yegen (@TansuYegen) January 9, 2024

🎮 Sony drives its new EV onstage with a PlayStation 5 controller #CES2024 pic.twitter.com/2Q6zcxmeRS
— Reuters (@Reuters) January 9, 2024

NVIDIA (7% Share of Voice)

NVIDIA's big hit so far is the new 40 Super Line of cards and AI processing powers. Their technology's integration into other brands' products, alongside the RTX version of Half-Life 2, generates a lot of attendee interest.

From new gaming handhelds like MSI's Claw to new graphics cards from Nvidia and the release date for Apple Vision Pro, here are the most exciting announcements from CES 2024 so far. https://t.co/ugxcVW7bj5 pic.twitter.com/S4wXf0VFPG
— IGN (@IGN) January 9, 2024

Create with im-AI-gination. 🧠

NVIDIA Picasso powers @GettyImages' Generative AI by @iStock for an affordable and commercially safe text-to-image generation tool with legal protection and usage rights. #CES2024

More 👉 https://t.co/lOJlSVQRML pic.twitter.com/99kERuZWSE
— NVIDIA Studio (@NVIDIAStudio) January 8, 2024

The new 2024 ROG lineup has arrived!
Featuring the latest CPU's and GPU's from Intel, AMD and NVIDIA, with built-in AI acceleration.

Check out the new Zephyrus G14/G16 and the new Strix series laptops
👉 https://t.co/ceYCcsqxpZ #ROG #CES2024 #CES2024ROG pic.twitter.com/Ej6OWBoBFx
— ROG Global (@ASUS_ROG) January 9, 2024

As part of its CES 2024 keynote, Nvidia shared a new gameplay trailer for Half-Life 2 RTX; a release date has yet to be announced. https://t.co/OpSlpjXLL8 pic.twitter.com/8tFwYJZb6j
— IGN (@IGN) January 9, 2024

Industry Spotlight

The day's conversations have been heavily skewed toward AI (25%), Vehicle Tech & Advanced Mobility (14%), and Home Entertainment & Office Hardware (13%). It will be interesting to see how this changes after tonight’s retail-themed keynotes.

Most Shared Content

Topping the charts is a tweet from Togg, showcasing a video of one of their cars. This is closely followed by two tweets focusing on Samsung and its innovative TV technology, the latter of which has over 12 million views. It's proving to be a very good year for Samsung.

Zamanın ruhunu fastback ile yakalayın...
Karşınızda #T10F #CES2024 #DoğuştanElektrikli #DoğuştanAkıllı #DoğuştanDijital #DoğuştanTemiz #ReDefineMobility #Togg pic.twitter.com/Zqt5AaA2pR
— Togg (@Togg2022) January 9, 2024

เอสป้าปรากฎตัวที่บูธ Samsung ในงาน CES 2024 ที่ลาสเวกัส ในคลิปของคุณอู๋ spin9 ด้วยค่ะ 👀#aespa #에스파 @aespa_official pic.twitter.com/zkhN0O34uP
— AESPA THAILAND ♡ (@AESPA_TH) January 9, 2024

It's only been 1 day of CES 2024, and the tech developments have been incredible.

The 10 most impressive reveals of CES 2024 so far:

1. The world's first transparent MICROLED screen by Samsung pic.twitter.com/mie01Hvw1a
— Rowan Cheung (@rowancheung) January 9, 2024

We can’t wait to see how things change as CES continues into Day 2!

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