Image Credit: William Burgess
As CES 2024 reaches its midpoint, we’re turning our attention to big product launches and keynotes that are such an important part of this event and the global tech calendar. The focus this year is on AI and novel technologies, but there’s more than that going on here. The growing presence of diverse industry players has been particularly striking. Let's delve into the data:
Day 2 Keynote Analysis
Total Mentions and Impressions
The day saw 97k mentions of CES across social platforms, reaching 5.93 billion potential unique impressions. While this is a natural decrease in conversation volume compared to Day One, it is only a 2% drop in reach.
HD Hyundai (29% Share):
HD Hyundai led the discussion with their digital transformation keynote, drawing significant attention. They got a boost from K-Pop star G-Dragon, who has been doing the rounds of the big South Korean tech brands.
HD Hyundai Keynote at CES 2024! https://t.co/Ph2fhvQQDj
— CES (@CES) January 10, 2024
G-DRAGON IG STORY
— G-DRAGON INTERNATIONAL (@gdragonintl) January 10, 2024
🗓️ 01/10/2024
G-DRAGON at CES 2024 Las Vegas with HD HYUNDAI VICE CHAIRMAN CHUNG KISUN
Jiyong really having a strong powerful magnet 🤗#GDRAGON #CES2024
ALL TOGETHER WITH G-DRAGON#GDRAGONxCES2024 #CES2024 @IBGDRGN pic.twitter.com/WVt3JyyCJd
Walmart (29% Share):
Walmart's talk on AI-enhanced shopping and drone delivery systems sparked considerable interest. This is a great example of how CES 2024 is showcasing a lot of products and services that look like the future.
Walmart makes a rare #CES2024 appearance to promote AI-powered shopping https://t.co/IffWwaryJz pic.twitter.com/K6ahF9ZtLj
— Engadget (@engadget) January 11, 2024
Siemens (26% Share):
Siemens' partnership with Sony on immersive engineering certainly turned heads, highlighting VR's role in future workplaces — again this is the audience responding to tangible tech that feels futuristic.
We have partnered with @Sony to create a new era of Immersive Engineering that combines the real and digital worlds. 🌐 #CES2024 pic.twitter.com/NBxxfBi7pX
— Siemens (@Siemens) January 10, 2024
L’Oréal (16% Share):
L’Oréal's presentation on their AI chatbot for beauty advice, while highly relevant to their consumers, didn't make as significant an impact, as CES attendees are hyper focused on products and innovation this year.
At #CES2024 , L'Oreal showed off Beauty Genius, an #AI chatbot that its CEO Nicolas Hieronimus described as the company’s ‘first virtual, personal beauty adviser’ @Reuters pic.twitter.com/8dZ0NBIvSc
— Marios Karatzias (@MariosKaratzias) January 10, 2024
Overall Impact and Reach
Since the First Media Day:
Since the start of CES 2024, there have been 348k social posts about the event, reaching a combined potential audience of 16 billion.
Top Industries:
AI, robotics, and automotive technology are still leading the way this year. Though there’s also growing interest in welfare and healthcare tech, which should gain some traction with talks today on beauty, biotech and the impact of industry on health.
Other highlights from Day 3:
Wearable Technology:
The rise of smart rings, including the AmazFit Helio Ring and Movano Health's Evie Ring, indicates a trend towards more subtle, wearable tech.
Solar Tech and Portable Monitors:
Jackery's solar generator concepts and Asus's foldable monitor continue a theme that was very noticeable at last year’s event: the importance of sustainability.
Sony's XR Headset:
Sony's high-end XR headset marks their foray into virtual reality, catering to 3D content creators and engineers.
As CES heads into the home stretch, we’ll keep you updated on the biggest buzz items this year. If you’re hanging out in Vegas, check out all the trends and updates at the Official Discovery Wall, powered by Buzz Radar – right in the Grand Lobby of the LVCC.
Published on 2023-01-11 09:21:06