Who were the winners on Media Day of CES 2024? Let’s look at the data.

At a glance CES 2024 kicked off in Las Vegas for media on Monday, January 8, and there are already products and brands causing a huge splash, especially Samsung’s eye-catching space-age transparent MicroLED screens.

Who were the winners on Media Day of CES 2024? Let’s look at the data.

CES 2024 kicked off in Las Vegas for media on Monday, January 8, and there are already products and brands causing a huge splash, especially Samsung’s eye-catching space-age transparent MicroLED screens. We’ve been the Official CES Data Partner for the event since 2014, and each year, we dig into the online conversation to see who is already making a splash in terms of global impact and reach.

Social Media Surge

The event generated a massive wave on social platforms, with 79.5k posts across various channels, reaching a potential 3.7 billion pairs of eyes. Remarkably, that is around half of the population of Earth. This figure is a 166% increase in posts from the previous day, showing us the growing global interest in CES. The reach also saw a 371% hike – once CES starts, the tech world takes notice.

CES in Conversations

Since January 7, CES 2024 has been mentioned 109k times, reaching a potential audience of 4.4 billion people worldwide. This translates to a consistent and energised audience.

Brand Spotlight: Samsung

Samsung, whose “AI for All” presentation was one of the most anticipated of the day, emerged as an early standout. Capturing an 18% share of voice among brands, Samsung's Transparent MicroLED screens became a focal point, generating 7k shares and reaching over 12 million people, as shown in a viral tweet by Adrian Dittmann (view tweet), which amassed over 6 million impressions within 24 hours. Another video showing off Samsung's eye-catching screens secured the third spot in terms of popularity (view tweet).

Unexpected Highlights

CES can always take us by surprise — contrasting with high-tech products, a tweet about a curved escalator became the second most popular post (view tweet).

Product Innovations

As we predicted in yesterday’s blog, healthcare innovations, such as Abbott Laboratories' mixed-reality blood donation experience, and AI products like L’Oreal’s next-generation beauty products (more on that in today’s keynote address) and Eureka’s multifunctional home appliance are already big talking points. We can expect more focus on merging technology with everyday life as the event continues, a trend reflected in the wide-ranging social media discussions. That’s also clear from Samsung's advancements in AI and smart home technology, highlighted by the revamped Ballie, a personal robot companion. We were also expecting some big splashes in gaming, and true to form, Razer's introduction of the Razer Blade 16 gaming laptop was a big talking point. As Day One gets underway, we expect to see more AI integration, though we’ll put money on the fact that the product we’ll all be discussing tomorrow is one we’ve not even heard of yet. That’s the joy of CES. If you’re at the event, check out all the trends and updates at the Official Discovery Wall, powered by Buzz Radar – right in the Grand Lobby of the LVCC.

Patrick Charlton Published on January 9, 2024 9:01 am

Frequently Asked QuestionsFAQs

What was the most talked about product at CES 2024 Media Day?

Samsung's transparent MicroLED screens were the biggest hit on CES 2024 Media Day. The screens generated 7,000 shares and reached over 12 million people, with viral tweets accumulating over 6 million impressions within 24 hours.

How much social media engagement did CES 2024 generate on its first day?

CES 2024 generated 79,500 posts across social platforms on Media Day, reaching a potential audience of 3.7 billion people. This represented a 166% increase in posts and 371% increase in reach compared to the previous day.

Which brand had the highest share of voice at CES 2024?

Samsung captured the highest share of voice among brands at CES 2024 with 18% of brand mentions. Their success was largely driven by their 'AI for All' presentation and the viral popularity of their transparent MicroLED screen displays.

What unexpected content went viral from CES 2024?

A tweet about a curved escalator became the second most popular CES 2024 post, which was surprising given the high-tech focus of the event. This shows that sometimes the most unexpected content can capture people's attention at tech conferences.

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