Marks & Spencer

Data-driven Business Development

Over 21 million customers visit leading UK retailer, Marks & Spencer, every week. Marks & Spencer wanted to create a culture of listening within their company, so using our platform created the M&S Social Walls: two giant 9 screen installations deployed in their Paddington HQ’s canteens and communal areas. It’s aim to create a live window that connected their customers with their employees. Upon installation, their confectionary team noted that their Percy Pig product was a hot topic. They brought key decision makers over to share the insights and subsequently increased related products, many of which are now top sellers.