Helping CES become Data Driven

Buzz Radar works with with one of the largest events in the world that accumulates millions of data points every year from its exhibitors and visitors.

The organisers main challenge was turning massive amounts of data into actionable insights to be understood by a wide array of stakeholders and identifying an engaging and actionable way of communicating this information in real time. The primary goal was to use these insights to inform both planning decisions and individual needs inside the organisation.