Clear Channel, Buzz Radar and IBM’s Watson in Action.

Over the course of Cannes Lions, we analysed over 5,000 social media posts per hour using the #canneslions2016 hashtag then triggered adverts that coincide with their tone and emotion, using IBM’s Watson technology.

The posts ran through our Personality Insights software and were sorted by sentiment characteristics using emotional response theory. Emotions then were chosen and adverts attributed accordingly, within 15-minute cycles.

The emotionally intelligent advertising billboard was presented on Le Grand Screen on top of the Grand Hotel in the heart of Cannes. In addition, we showcased the latest in Command Centre technology and saw attendees interacting with real-time data visualisations from 300,000 conversations happening online at the festival.