We know what your customers are thinking. No, really.

At a glance Discover how we're leveraging IBM's Watson to bring next-gen cognitive insights for deeper customer understanding. Improve lead quality, personalize recommendations, and more.

Data is hidden within many sources. That’s why our Command Centres are expanding beyond social to give you deeper insights. With our new updates, we can integrate more data sources into our platform to give you a comprehensive view of your business. But we’re not stopping there. We’ve partnered with IBM to bring you next-generation cognitive insights from Watson. Your sentiment is now analysed with Watson’s AI API. Meaning you can understand how your social media followers feel about your products or brand. And want to know more about those discussing your brand? That’s where Watson comes in. We’re now able to run all your data through Watson Personality Insights to really understand more about your audience. Personality Insights extracts personality characteristics based on how a person writes. This is great for creating detailed personality portraits of individual customers for highly-targeted segmentation, improving lead quality based on "like" personality characteristics, personalizing recommendations, matching personality types, and more.

From improving your experience visually to aggregating data and services that give you a better understanding, our goal is to make it easier for your team to truly be data-driven. Learn more about the science and methodology behind the tech here. Give it a go and add it to your dashboard -- then, let us know what you think! If you haven't tried Buzz Radar yet, take a free trial on us and let us know how you get on.

Nicky Yates Published on February 15, 2017 3:22 pm

Frequently Asked QuestionsFAQs

What is Watson Personality Insights and how does it work?

Watson Personality Insights is IBM's AI service that analyzes personality characteristics based on how people write. It examines text patterns to create detailed personality portraits that can be used for customer segmentation and targeted marketing.

How can social media sentiment analysis help my business?

Social media sentiment analysis using AI like Watson helps you understand how customers feel about your products or brand in real-time. This insight allows you to respond quickly to negative feedback and capitalize on positive sentiment.

What are the benefits of personality-based customer segmentation?

Personality-based segmentation allows for highly-targeted marketing campaigns and personalized recommendations. It also helps improve lead quality by identifying prospects with similar personality traits to your best customers.

Can AI analyze customer data from multiple sources beyond social media?

Yes, modern AI platforms can integrate and analyze data from various sources including social media, customer service interactions, and other business data. This provides a comprehensive view of customer behavior and preferences across all touchpoints.