As CES comes to a close… who were the winners?

At a glance As CES 2024 draws to an end for another year, it's always interesting to review which products sparked the audience’s imagination and drove the conversation.

As CES comes to a close...who were the winners?

As CES 2024 draws to an end for another year, it's always interesting to review which products sparked the audience’s imagination and drove the conversation. It’s been a big year for the show as it fully bounces back into its stride post-pandemic, with online numbers surging to 413,000 mentions of CES 2024 so far, a significant uptick from last year. Driving that upswing has been an interesting array of launches, with one standout hardware innovation and some real left-field products stealing the limelight. Here’s a summary of the products that captured the most attention on social media throughout the event:

Samsung’s Translucent MicroLED Screens

A clear winner for the audience was Samsung's Translucent MicroLED screens. Garnering around 30,000 mentions, these screens were a significant topic of discussion. An innovation in electronics and materials, they had that magic combination of feeling super futuristic yet tangible, driving the discussion.

Shifall Mutalk2

One of the wonderful things about CES is that it showcases smaller product launches that are so different they capture the imagination of the audience. The Shifall Mutalk2, a VR-focused sound-insulated microphone, was a surprise hit, gaining traction with roughly 15,000 mentions. This attention was largely driven by a tweet from AV Watch highlighting the product's unique appeal.

Sony’s PlayStation 5

Sony's CES social marketing, as always, was on point, and its PlayStation 5 announcements generated conversation from multiple angles. It was far more varied than the other products, with the Last of Us Part II Remastered booth and the new coloured cases reveal to the controller being used to drive the Sony Honda Afeela driving a steady stream of conversation with about 7,000 mentions.

Noteworthy Mention: Sony Honda Afeela

The Sony Honda Afeela also deserves recognition, contributing to the overall conversation around Sony’s products at CES 2024, with around 5,000 mentions.

The Posts That Drove the Conversation

The top shared content pieces were:

As CES 2024 comes to a close, these products have not only been the centre of tech discussions but have also demonstrated the integral role of online conversation in setting tech trends. Our post-show report will go into much more detail about how online communities react to all the different trends, brands, and announcements at CES 2024, and you can sign up for it here! And we look forward to seeing you all next year!

Patrick Charlton Published on January 12, 2024 8:01 am

Frequently Asked QuestionsFAQs

What were the most popular products at CES 2024?

Samsung's Translucent MicroLED screens were the clear winner with around 30,000 social media mentions. The Shifall Mutalk2 sound-insulated microphone was a surprise hit with 15,000 mentions, while Sony's PlayStation 5 announcements generated about 7,000 mentions.

What are Samsung's Translucent MicroLED screens?

Samsung's Translucent MicroLED screens are see-through display technology that was showcased at CES 2024. They captured audience attention because they felt both futuristic and tangible, representing a significant innovation in electronics and materials.

What is the Shifall Mutalk2?

The Shifall Mutalk2 is a VR-focused sound-insulated microphone that prevents voice leakage even when shouting. It became a surprise hit at CES 2024, gaining popularity after being highlighted in a tweet from AV Watch.

How many people talked about CES 2024 online?

CES 2024 generated 413,000 online mentions, which was a significant increase from the previous year. This uptick shows the event has fully bounced back to its pre-pandemic engagement levels.

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