Muscling Through: Rugby World Cup Pool Stages

At a glance Dive into the exciting highlights and key stats from the Rugby World Cup Pool Stages. Discover the teams, upsets, and moments that dominated the global conversation.
Over the past three weeks, the world has watched as the rugby elite took to the pitch to see who would come out as champion. As the Pool Stage has come to a close with 231 tries and 2020 points scored, we look back at what happened off the field. The first three weeks of the Rugby World Cup has seen 3.6 million mentions, 292,000 photos and 693 videos. The biggest peak was at 448,000 mentions on the 19th as Japan upset South Africa in what many called the biggest rugby upset in history. Coming behind in the second largest spike was 321,500 mentions on October 3rd as England was forced out of the group stage and Japan sealed their second victory. The conversation has been global, though most of it has been centered in the host country. England is leading the way with 633,000 mentions, followed by 307,800 mentions in the USA, 138,600 mentions in the Netherlands and 133,000 mentions in Japan. And what was in those conversations? Not surprisingly, the teams favored by the fans broke down similarly: England at 35%, Japan 26%, France 10%, Namibia 7%, and then Canada/South Africa/Argentina/Uruguay pretty equally at 5%. Among the sponsors, it was clear Dove was the leader, garnering 32% of the conversation. Their #ScrumTogether campaign is proving very successful. Behind them was O2 at 20% and then MasterCard at 12%. And how is the Rugby World Cup's own content performing? Their most successful posts and tweets (below) capture the emotion and teams' progress to keep fans engaged:
With several more weeks of action still ahead, we're excited to see how the Rugby World Cup grows and what resonates. Stay posted with us!

Nicky Yates Published on October 12, 2015 4:44 pm

Frequently Asked QuestionsFAQs

What was the biggest upset in Rugby World Cup 2015 pool stages?

Japan's victory over South Africa on September 19th was considered the biggest rugby upset in history. This match generated the highest social media buzz with 448,000 mentions in a single day.

How many tries were scored in Rugby World Cup 2015 pool stages?

A total of 231 tries were scored during the pool stages of the 2015 Rugby World Cup. The pool stages also saw 2020 total points scored across all matches.

Which countries had the most Rugby World Cup social media mentions?

England led with 633,000 mentions, followed by the USA with 307,800 mentions. The Netherlands had 138,600 mentions and Japan had 133,000 mentions during the pool stages.

What was Dove's Rugby World Cup marketing campaign called?

Dove's Rugby World Cup campaign was called #ScrumTogether. The campaign was very successful, capturing 32% of sponsor-related social media conversation during the tournament.

Back to Blog