The Grand Slam: Wimbledon 2015

At a glance Relive Wimbledon 2015's excitement, as Djokovic defends his title and Serena Williams dominates. Discover how big brands leveraged the event in their campaigns.

Wimbledon 2015 proved to be a big success, on and off the court with over 7.4 million viewers tuning in to see Djokovic defend his title against Federer. Coupled with Serena Williams' dominance (and praise as the world's greatest female athlete), the matches may not have given much surprise, but it served up plenty of online conversation. From Williams dancing to clothing bans, the buzz was high with 3.7 million tweets throughout the tournament. Not surprisingly, Williams and Djokovic were top mentioned athletes during the event. In addition, companies, like Jaguar, used the event for exciting media campaigns. Data was a major theme. Using biometrics, Jaguar presented the real emotional picture of the tournament. And IBM recorded every action, spitting out mounds of data around each match. Both of these campaigns earned the companies top spots in the sponsor mentions around Wimbledon. Check out all the social data from the tournament below, and share your highlights with us!

Nicky Yates Published on July 15, 2015 5:20 pm

Frequently Asked QuestionsFAQs

Who won Wimbledon 2015 men's singles?

Novak Djokovic won the Wimbledon 2015 men's singles title, successfully defending his championship against Roger Federer. The match drew over 7.4 million viewers.

Did Serena Williams win Wimbledon 2015?

Yes, Serena Williams dominated at Wimbledon 2015 and was praised as the world's greatest female athlete during the tournament. She was one of the most mentioned athletes on social media throughout the event.

How many tweets were there about Wimbledon 2015?

There were 3.7 million tweets about Wimbledon 2015 throughout the tournament. The high social media buzz covered everything from Williams dancing to clothing bans at the event.

What brands sponsored Wimbledon 2015?

Major sponsors included Jaguar and IBM, both of which ran notable campaigns during Wimbledon 2015. Jaguar used biometrics to show the emotional side of matches, while IBM tracked detailed data and statistics for every action on court.