Cannes Lions 2016: Shining A Light on Creativity (Infographic)

At a glance Delve into the highlights and controversies of Cannes Lions 2016, including Google Labs' major win and VaynerMedia's party mishap. Discover key industry insights!

The rosé has been drank. The awards taken home. The yachts returned. Cannes Lions 2016 has come to a close. Over 13,000 attendees descended upon the Riviera for a week long festival of creativity. As expected, the week garnered plenty of buzz, with an impromptu freestyle performance from Will Smith and Chris Martin, amongst other controversies, the discovery of 1 Sea being fake and VaynerMedia’s quite incredible party snafu. But it wasn’t just those that pulled the buzz. In an award ceremony dominated by agency creative, one of the more interesting moments was Google Labs London winning the coveted Grand Prix for Product Design for its work with Levi on the Jacquard. Throughout the week, we tracked the conversation and major points to bring you the most important insights. And as seen with Jacquard, substance is what the crowd and industry are seeking. Compared to last year, Cannes Lions saw a 31% decrease in conversation but a 66% increase in reach with a move of more people looking for curated content (learn more on here with Mindshare). This culminates in an overall reduction of noise, but, ultimately, more eyes on what was coming out of the festival. And provides the pertinent key takeaway: it’s what you do that matters. See all the data below, and start tracking your own creative work with us here.

Nicky Yates Published on June 30, 2016 12:01 pm

Frequently Asked QuestionsFAQs

What was the biggest controversy at Cannes Lions 2016?

VaynerMedia had a major party mishap that generated significant buzz during the festival. There was also controversy around the discovery that 1 Sea was fake, adding to the week's dramatic moments.

Who won the Grand Prix for Product Design at Cannes Lions 2016?

Google Labs London won the coveted Grand Prix for Product Design for their work with Levi's on the Jacquard project. This was notable as it stood out in an award ceremony typically dominated by traditional agency creative work.

How did Cannes Lions 2016 attendance compare to previous years?

Over 13,000 attendees descended upon the Riviera for the week-long creativity festival. While conversation decreased by 31% compared to the previous year, reach increased by 66% as more people sought curated content.

What celebrities performed at Cannes Lions 2016?

Will Smith and Chris Martin gave an impromptu freestyle performance during the festival. This unexpected collaboration was one of the buzz-worthy moments that captured attention throughout the week.