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Audience Analyst

BRIANN: THE
AUDIENCE ANALYST

Real-time patient and HCP conversational intelligence, powered by healthcare posts.

The Audience Analyst gives teams clear visibility into emerging opinions by therapeutic area and audience segment. It surfaces key themes, conversation velocity, sentiment drivers and behavioural shifts from public social data, helping pharmaceutical teams move from reactive reporting to proactive strategy.

WATCH THE 3-MINUTE DEMO

WHAT THE AUDIENCE ANALYST DOES

Automatic HCP and patient conversation separation

Generic tools give you one messy feed. BRIANN differentiates between patient groups and healthcare professionals in ways those tools cannot, because it was built from the ground up on pharmaceutical conversations, not consumer data. You see who is talking, what they care about, and how those conversations differ.

Real-time sentiment tracking across your treatment area

Sentiment shifts fast around congresses, product launches, and safety signals. BRIANN tracks those changes as they happen across social platforms and open therapy-area forums. You catch momentum or concern early, not in a quarterly report when the moment has already passed.

Emerging concerns and unmet needs detection

BRIANN uncovers real patient and HCP needs weeks before traditional research surfaces them. Rising themes, unmet needs, and early signals of dissatisfaction are identified before they become established narratives. The insight that used to take 37 hours a week of manual analysis now runs continuously in the background.

90% TIME SAVED ON INSIGHT GENERATION. 80% REDUCTION IN MANUAL ANALYSIS TIME.

EXPLORE ALL THE BRIANN MODULES

Audience Analyst
Audience
Analyst
Competitor Scout
Competitor
Scout
Data Driven Strategist
Data Driven
Strategist
Dashboard Builder
Dashboard
Builder

SEE BRIANN IN ACTION
ON YOUR DATA

Book a 30-minute demo and we'll run a live analysis on your therapeutic area.