As we all know customers' attention is incredibly valuable. And we're all fighting for it. So, knowing where your audience is incredibly an incredibly valuable first step. Once you know this, it provides an incredibly useful foundation for more advanced AI-driven audience about personalities, values, preferences, interests and ambitions. Combined, these can provide the information needed to make great marketing decisions.
The main categories of where consumers spend their time hasn't really changed much, but where consumers engage has. For example, for the first time, consumers spend more time using their mobile devices than watching TV.
Micro-targeting your audience where they naturally spend their time greatly increases conversion and is a sure-fire way to engage them in their element. Do you know how to reach your audience? Contact us for a demo and to learn more.
Nicky Yates Published on July 8, 2020 9:10 am
Frequently Asked QuestionsFAQs
Do people spend more time on mobile devices than watching TV?
Yes, for the first time, consumers now spend more time using their mobile devices than watching television. This represents a significant shift in how people consume content and where brands should focus their marketing efforts.
Why is knowing where your audience spends time online important?
Understanding where your audience spends their digital time provides a foundation for effective marketing decisions. It allows you to micro-target consumers where they naturally engage, which greatly increases conversion rates.
What is micro-targeting in digital marketing?
Micro-targeting is the practice of reaching your audience in the specific digital spaces where they naturally spend their time. This approach increases engagement by connecting with consumers in their preferred online environments.
How can audience insights improve marketing decisions?
Audience insights about personalities, values, preferences, interests and ambitions provide the information needed to make strategic marketing decisions. When combined with data about where consumers spend their time, these insights enable more effective targeting and messaging.