Another big Football Sunday has passed. Advertising during the Big Game has become a sport in and of itself, with brands spending millions on ad spots and months planning. Some brands are staples, but this year, we saw political ads make a strong showing, along with some fan favorites. We tracked the big players over the course of the night. With a huge data pool of over 3.35 million mentions, there was a lot to look at.
Not surprising, Trump’s spot (and his geography mistake) garnered the most buzz. Not far behind him though, was Pepsi, largely due to the impressive half-time show and their celebrity-filled ad spot. Olay and Avocados From Mexico had a very strong showing. Olay showed that going socially conscious can pay off, and they promised to donate $1 to Girls Who Code for every tweet. Hard Rock gained points for pulling in superstar and MVP J.Lo, while Google went sentimental with reminding us of the little things they can help us remember.
It was a great night for brands. Take a look at our high-level stats from the evening.
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Nicky Yates Published on February 4, 2020 9:00 am
Frequently Asked QuestionsFAQs
Which Super Bowl ad got the most social media buzz in 2020?
Trump's political ad generated the most social media mentions, partly due to a geography mistake in the spot. This was tracked from over 3.35 million total mentions across all Super Bowl advertising.
How much do brands spend on Super Bowl advertising?
Brands spend millions of dollars on Super Bowl ad spots and invest months in planning their campaigns. The exact cost varies by ad length and placement, but it represents one of the biggest advertising investments of the year.
What made Olay's Super Bowl ad successful on social media?
Olay's ad performed well because they took a socially conscious approach and promised to donate $1 to Girls Who Code for every tweet about their ad. This combination of social responsibility and audience engagement drove strong social media buzz.
Did political ads appear during the Super Bowl?
Yes, political ads made a strong showing during the Super Bowl, with Trump's spot generating the most overall social media buzz of the night. Political advertising during major sporting events has become increasingly common.