As we all know customers' attention is incredibly valuable. And we're all fighting for it. So, knowing where your audience is incredibly an incredibly valuable first step. Once you know this, it provides an incredibly useful foundation for more advanced AI-driven audience about personalities, values, preferences, interests and ambitions. Combined, these can provide the information needed to make great marketing decisions.
The main categories of where consumers spend their time hasn't really changed much, but where consumers engage has. For example, for the first time, consumers spend more time using their mobile devices than watching TV.
Micro-targeting your audience where they naturally spend their time greatly increases conversion and is a sure-fire way to engage them in their element. Do you know how to reach your audience? Contact us for a demo and to learn more.