The First Roar: Day 1 of Cannes Lions

Cannes Lions has officially kicked off, and it started with a roar! Peak conversation hit Monday morning between 9-10am, but the lunch hour was just as popular with a nice spike in volume between 1-3pm. Not terribly surprising, Snapchat’s CEO Evan Spiegel was the day's most noted speaker. And if you look around Cannes, you'll note the strong presence of the brand on signage as well.

On the brand front, as with most large events, Ogivly's social team is winning the battle, owning 43% of the conversation. But Blippar and Twitter come up behind them, taking 9% of the conversation respectively (*though it should be noted that Blippar's place in the conversation was largely centered around the grand fete they invited attendees to).

Cannes Lions is going strong with 65k mentions and 7621 photos, earning a reach of 696M in the first full day. We'll continue bringing you the highlights, and if you're at the sunny festival, swing by to see our data on display with our friends at the Microsoft Surface Hub!

Data in action! Our animated visualisations on display with @Surface_UK here at #CannesLions. Swing by to check out the data and have a bit of fun with the Microsoft Surface team! #EmpowerCreativity

A video posted by Buzz Radar (@buzzradar) on Jun 22, 2015 at 11:08am PDT

Published on 2015-06-23 08:06:43