The First Roar: Day 1 of Cannes Lions

At a glance Experience the first day of Cannes Lions with our in-depth coverage, from Snapchat's CEO speech to social media trends. Join the conversation!

Cannes Lions has officially kicked off, and it started with a roar! Peak conversation hit Monday morning between 9-10am, but the lunch hour was just as popular with a nice spike in volume between 1-3pm. Not terribly surprising, Snapchat’s CEO Evan Spiegel was the day's most noted speaker. And if you look around Cannes, you'll note the strong presence of the brand on signage as well. On the brand front, as with most large events, Ogivly's social team is winning the battle, owning 43% of the conversation. But Blippar and Twitter come up behind them, taking 9% of the conversation respectively (*though it should be noted that Blippar's place in the conversation was largely centered around the grand fete they invited attendees to). Cannes Lions is going strong with 65k mentions and 7621 photos, earning a reach of 696M in the first full day. We'll continue bringing you the highlights, and if you're at the sunny festival, swing by to see our data on display with our friends at the Microsoft Surface Hub!

Data in action! Our animated visualisations on display with @Surface_UK here at #CannesLions. Swing by to check out the data and have a bit of fun with the Microsoft Surface team! #EmpowerCreativity

A video posted by Buzz Radar (@buzzradar) on Jun 22, 2015 at 11:08am PDT

Nicky Yates Published on June 23, 2015 8:06 am

Frequently Asked QuestionsFAQs

What time did Cannes Lions have the most social media activity on day 1?

Peak conversation occurred Monday morning between 9-10am, with another significant spike during lunch hours from 1-3pm. These were the most active periods for social media discussions about the event.

Who was the most talked about speaker at Cannes Lions day 1?

Snapchat's CEO Evan Spiegel was the day's most noted speaker. Snapchat also had a strong physical presence at Cannes with prominent brand signage throughout the venue.

Which agency dominated social media conversation at Cannes Lions?

Ogilvy's social team led the conversation, capturing 43% of brand-related social media mentions. Blippar and Twitter followed behind, each taking 9% of the conversation share.

How much social media reach did Cannes Lions generate on the first day?

Cannes Lions achieved 65,000 mentions and 7,621 photos on the first full day. This generated a total reach of 696 million across social media platforms.