Today is the release of the much-anticipated Marvel's Guardians of the Galaxy. And we had the privilege of collaborating with Skype ahead of the premiere to truly engage fans in both LA and New York. Skype positioned large screens in Flatiron Plaza in the Big Apple to connect east coast fans to the premiere happening across the country in Los Angeles. Setting up a virtual red carpet, Skype provided a special portal to the stars and event. Fans’ tweets and comments were showcased for all to see, as well as connecting children involved in New York’s Police Athletic League to chat with Chris Pratt, Bradley Cooper, Vin Diesel and Zoe Saldana (to name a few) on Skype. The festivities included a special virtual dance-off to give some lucky fans passes for a later screening. All this turned into some solid social traction. Leading up to the release today, Marvel's Guardians of the Galaxy has garnered more than 490,000 mentions and 34,000 photos. While mostly in focused in the United States, it did translate to some upward growth for Skype’s social communities (adding almost 14,000 new Twitter followers and 150,000 new likes). Need some background on Marvel's Guardians of the Galaxy before you catch the film? Here are 10 things you need to know. Let us know your reaction to the flick! They always say "it's the best Marvel movie yet". This time they're right. By a lot. w/ @dkraneveldt #skypemarvel pic.twitter.com/ZjAvqwHz1f — Jonathan London (@JonathanLondon) July 22, 2014 #skypemarvel #guardiansofthegalaxy in nyc flatiron bldg! My 6th guardian name is missy the massacre! http://t.co/Q6WNOuElBr — Missy Skywalker (@pooh05bear) July 22, 2014 Chatted With @ZacharyLevi !! On The Red Carpet Thanks to @SkypeMoments #GuardiansOfTheGalaxy #skypemarvel @mperegrym pic.twitter.com/N9FIBj6AW1 — BritishKidd (@BritishKidd) July 22, 2014 
Nicky Yates Published on August 1, 2014 3:54 pm
Frequently Asked QuestionsFAQs
What was the Skype Guardians of the Galaxy premiere event?
Skype set up large screens in New York's Flatiron Plaza to connect east coast fans virtually to the Guardians of the Galaxy movie premiere happening in Los Angeles. The event featured a virtual red carpet where fans could interact with stars like Chris Pratt, Bradley Cooper, Vin Diesel, and Zoe Saldana through video chat.
How did fans participate in the Skype Marvel event?
Fans could tweet comments that were displayed on screens for everyone to see, participate in virtual dance-offs to win movie screening passes, and chat directly with Marvel stars via Skype video calls. Children from New York's Police Athletic League were also given special opportunities to connect with the cast members.
What social media impact did the Guardians of the Galaxy Skype event have?
The event generated significant social media buzz with over 490,000 mentions and 34,000 photos for Guardians of the Galaxy leading up to the release. Skype also benefited by gaining almost 14,000 new Twitter followers and 150,000 new Facebook likes from the campaign.
Which Guardians of the Galaxy actors participated in the Skype premiere?
The main cast members who participated included Chris Pratt, Bradley Cooper, Vin Diesel, and Zoe Saldana, along with Zachary Levi. These actors connected with fans through Skype video calls during the virtual red carpet event between Los Angeles and New York.