Give Your Content Structure: An Infographic Content Marketing Checklist

At a glance Boost your content marketing with our checklist! Discover how to align your content with company goals and use data to add value and authenticity.

Content marketing often feels like a buzz word; yet, the results are well known. Companies that publish 16+ blog posts per month garner almost 3.5X more traffic than their competitors that blog four times or less a month. Content marketing helps build authenticity and adds value to your customers. But how do you get started on your next piece? Content for the sake of content doesn't actually add the value you're seeking. As with most company activities, what you produce has to align with your company goals. Start there, then reframe it and speak directly to your audience. The more personal, the better it tends to be received (but always keep your company's voice in mind). The piece though that can often be overlooked is data. How are you collecting data? How are you displaying that? Data gives your content support and structure. So, while you're looking to connect and create an emotional narrative, don't discount the structure for the fluff. AnnHandley.com has a great checklist to walk you through your next piece, and it highlights our favorite portion: data. If you need help capturing your data, don't be afraid to give us a try.

Nicky Yates Published on October 21, 2015 4:54 pm

Frequently Asked QuestionsFAQs

How often should I publish blog posts for effective content marketing?

Companies that publish 16 or more blog posts per month get almost 3.5 times more traffic than those publishing 4 or fewer posts monthly. However, quality and alignment with company goals matter more than just frequency alone.

How do I align my content marketing with company goals?

Start by identifying your specific company objectives, then reframe your content to speak directly to your target audience while maintaining your brand voice. Content should serve a strategic purpose rather than being created just for the sake of having content.

Why is data important in content marketing?

Data provides structure and credibility to your content, supporting your messaging with factual evidence. It helps balance emotional storytelling with concrete information that audiences can trust and act upon.

What makes content marketing more authentic and valuable?

Personal, audience-focused content that aligns with company goals tends to perform better than generic messaging. Combining emotional narratives with supporting data creates content that both connects with readers and provides real value.