Driving Engagement:
Unveiling the secrets
of F1’s audience


An independent study into F1's audience using every post over the last 10 years

Using Buzz Radar’s Social Intelligence AI and our team of experts, we’ve analysed millions of data points to answer the biggest questions facing fans, brands and teams in F1.

This 3 part series of white papers provides data-driven insight into some of the biggest questions surrounding the explosive growth of F1 and its rapidly changing audiences:

  • Have we reached peak F1?: Is public interest declining? September 2023
  • Does F1 Need Drive to Survive?: Quantifying how the Netflix show changed F1’s audience.
  • How is F1's audience changing?: Who makes up the new global fan base? Coming Soon

Sign up to receive all three as they are released.