Driving Engagement:
Unveiling the secrets
of F1’s audience

3 independent studies into F1’s audience analysing 10M posts over the last 10 years

Using Buzz Radar’s Social Intelligence AI and our team of experts, we’ve analysed millions of data points to answer the biggest questions facing fans, brands and teams in F1.

This 3 part series of white papers provides data-driven insight into some of the biggest questions surrounding the explosive growth of F1 and its rapidly changing audiences:

Have we reached peak F1?: Is public interest declining?
Does F1 Need Drive to Survive?: Quantifying how the Netflix show changed F1’s audience.
Has the F1 fanbase become more toxic?: We investigate the darker side of F1 fandom.