Tracking The Big Game - Falcons vs Patriots

Tracking The Big Game - Falcons vs Patriots
At a glance Dive into the social media buzz from the Big Game! Explore the top moments, from the Patriots' comeback to standout ads, and how they dominated online chatter.
Yesterday, America hosted their Big Game, and what a game it was, with over a hundred million tuning in. Considering last year over 75% of brands integrated social into their advertising spots during the final, we knew this year would be abuzz with chatter. With Patriots coming back from a record 25 points down, and Tom Brady throwing for his record 5th Vince Lombardi Trophy, viewership was at a high, and social conversation reflected it. There were over 26 million social mentions related to #SB51, nearly half a million photos shared and a reach of over 21 billion impressions. The top 3 peaks of conversation were the comeback touchdown in overtime, the end of the halftime show and Danny Amendola's 2-point conversion to tie the game 28-28. Budweiser along with other brands, plus Lady Gaga, took the legendary half-time slots. The former generating huge buzz with their immigration-themed ad, and the latter by jumping off the stadium roof to kick off the half-time show. However, with 479.9 million social impressions, Netflix’ “Stranger Things” ad generated the most for any ad on the night. Here are some of the best performing posts from the evening: Keep up with the fallout using our real-time dashboard below:
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Nicky Yates Published on February 6, 2017 4:28 pm

Frequently Asked QuestionsFAQs

How many social media mentions did Super Bowl 51 generate?

Super Bowl 51 generated over 26 million social mentions with a reach of over 21 billion impressions. Nearly half a million photos were also shared across social platforms during the game.

What were the biggest social media moments during Patriots vs Falcons Super Bowl?

The top three social media peaks were the Patriots' comeback touchdown in overtime, the end of Lady Gaga's halftime show, and Danny Amendola's 2-point conversion that tied the game 28-28. These moments drove the highest conversation volumes throughout the game.

Which Super Bowl 51 commercial had the most social media impressions?

Netflix's Stranger Things ad generated the most social media impressions with 479.9 million, making it the top-performing commercial of the night. This beat out other major advertisers including Budweiser's immigration-themed ad.

How big was the Patriots comeback in Super Bowl 51?

The New England Patriots came back from a record 25 points down to win Super Bowl 51 in overtime. This historic comeback helped Tom Brady win his 5th Super Bowl championship and drove massive social media engagement.

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