Another year at CES is in the books! The week was full of blue sky innovation, practical tech solutions, and inspiration. We saw Delta show us how technology will change how we fly. Mercedes inspired us with the wildest vision of the future of cars. Samsung spooked us with some of the most realistic AI Avatars. Quibi intrigued us with a new way of consuming media. Sony surprised us with a new electric car concept.
And that just scratched the surface. Even more exciting, after our analysis, it lines up with the types of personalities that attend and are attracted to CES.
Here at Buzz Radar, we were able to analyse hundreds of personalities throughout the week, not to mention the aggregate analysis of the online conversation. 29% of attendees are Thought Leaders, and 24% are Discovers, making up a bulk of the audience. With the launch of the CES Attendee Analyzer, we adapted our groundbreaking psychometric audience profiling AI to analyse individual attendees, so they can learn about what kind of attendee personality type they are and based on that what parts of the show will inspire them most. Even more, we were able to go deeper and provide a personalised report that gave insights into their purchasing behaviour, what motivates them, and their general inclinations.
Our goal was to show how tech and AI can inform your decisions and provide insights on a practical level. We were quite really thrilled to have been featured as MCI Group’s one of six favourite innovations:
We have explored #CES2020 inside out and our Top 6 #Innovations are from @Delta @PanasonicUSA @Dell @buzzradar @Toyota and @ImpossibleFoods. Don't miss our article where we explain why we have been so impressed. 👉 https://t.co/YDSFByxGqM #CES #Technology #MCI pic.twitter.com/rV1OCIc5B2
— MCI Group (@MCI_Group) January 14, 2020
And don’t worry if you missed CES 2020! We’re compiling a comprehensive report that will give you all the highlights. Sign up to get yours by emailing us at info@BuzzRadar.com.
Nicky Yates Published on January 21, 2020 9:00 am
Frequently Asked QuestionsFAQs
What were the biggest innovations at CES 2020?
CES 2020 featured major innovations including Delta's flight technology advancements, Mercedes' futuristic car concepts, Samsung's realistic AI avatars, and Sony's surprise electric car concept. Other standout innovations came from companies like Quibi with new media consumption methods and various practical tech solutions.
What types of people attend CES?
According to personality analysis of CES attendees, 29% are Thought Leaders and 24% are Discoverers, making up the majority of the audience. These personality types are typically drawn to innovation, new technologies, and industry insights.
How can AI analyze attendee personalities at tech events?
AI can use psychometric profiling to analyze individual attendees and determine their personality types based on behavior patterns and preferences. This analysis can provide insights into purchasing behavior, motivations, and what aspects of an event will most appeal to each person.
What is the CES Attendee Analyzer?
The CES Attendee Analyzer is a tool that uses psychometric audience profiling AI to analyze individual CES attendees and determine their personality type. It provides personalized reports with insights into purchasing behavior, motivations, and recommendations for which parts of the show would be most inspiring for each person.