The Beautiful Finale: The Final Week of the World Cup

With the games more spaced out and more at stake, the online conversation truly was phenomenal as the World Cup came to a close. The final days of the tournament brought more than 57 million mentions and over 1.4 million photos, garnering a reach of 46 billion. What was behind all this conversation?

Argentina's Higuain put his team ahead of Belgium, sparking some nice mockery of Wondo's USA miss against the same team.

The Cinderella team, the Ticos, relied on their incredible keeper, Navas to stay in the match against Netherlands, leading to their second shootout match – but not before van Gaal made what would be a brilliant tactical switch right before extra time ended, subbing out the main Dutch keeper for Krul.

Then came the match that truly broke the Internet. Germany faced off with Brazil, with the soon-to-be tournament winners thrashing the hosts 7-1:

The memes kept coming. #ThingsMoreLikelyThanBrazilWinningTheWorldCup took off:

As did SadBrazilians on Tumblr. But we found a hero in one Brazilian fan, who gave his replica trophy to a German fan following the loss.

This was the first World Cup where Twitter truly took over. More people tweeted about this World Cup than any other sporting event in history, even coming close to breaking Twitter. More than 35 million messages were sent about that match alone, setting a new record.

The third place game, pitting Brazil and the Netherlands against each other, garnered 2.5 million mentions, over 90,000 photos, and a reach of 13.4 billion. Neymar's absence was a frequent part of the conversation. Following the Dutch securing their third place win, the world focused their attention on Argentina and Germany's battle in the final. With over 14.6 million mentions and almost 400,000 photos, the match had a reach of 37.7 billion. Messi, who would go on to win the Golden Ball award, remained a hot topic. As the final drew to a close, a record 618,725 tweets about the match were sent out per minute, breaking Tuesday's new record.

And of course, Paddy Power continued their run of great social commentary throughout:

Published on 2014-07-15 12:51:07