This week STA Travel unveiled a new look for its flagship store in London Victoria and we here at Buzz Radar are really excited to have played a part of their new look. In what we believe is one of the first examples of in-store social visualisation STA are playing out tweets and Instagram images mentioning their brand on digital screens both in the store window and inside the shop. Putting customer content have via social media at the heart of the remodelling of the store is all part of a new emerging trend of putting consumer Tweets and Instagram pictures in bricks and mortar stores to bring the social domain into the physical retail space. Featuring social conversations and data in store bolsters consumer confidence, as you are more likely trust personal recommendations over a brand message. According to Nielsen’s Global Trust in Advertising report as much as 92% of consumers say they trust earned media above all other forms of advertising. 
It also demonstrates that companies are listening to their consumers and shows an innovative streak by incorporating into social into the physical retail space.
We think the visualisations look fantastic with the inspiring travel photography setting the background. Go check it out if you ever find yourself in Victoria.
Nicky Yates Published on January 16, 2014 2:15 pm
Frequently Asked QuestionsFAQs
What is in-store social media visualisation?
In-store social media visualisation displays customer tweets, Instagram posts, and other social content on digital screens inside retail stores. This brings online social conversations into physical retail spaces to enhance customer engagement and trust.
Why do retailers use customer social media content in stores?
Retailers display customer social content because 92% of consumers trust personal recommendations over brand messages, according to Nielsen research. It also shows that companies are listening to customers and demonstrates innovation in retail.
How does STA Travel use social media in their stores?
STA Travel displays customer tweets and Instagram images mentioning their brand on digital screens in their store windows and inside their shops. Their London Victoria flagship store was one of the first examples of this in-store social visualisation strategy.
What are the benefits of digital signage in retail stores?
Digital signage in retail stores increases consumer confidence by showing real customer experiences and recommendations. It also bridges the gap between online social conversations and physical shopping spaces, creating a more engaging retail environment.