Relationships Matter: Why Your Brand Needs to be Socially Active

At a glance Discover why a socially active brand reaps benefits like improved sales, recruitment, and employee engagement. Learn from top engaged companies on LinkedIn.

Think social media is just about engagement and vanity metrics? Well, Altimeter Group recently conducted some research for LinkedIn and they might be able to change your mind on that. Altimeter Group dove into what benefits top socially engaged companies reap when cultivating an engaged presence on LinkedIn. This includes content marketing, employee engagement, talent and recruitment and sales efforts. While it's just one platform, there's a lot to learn from it. In particular, employees of top socially engaged companies are far more optimistic than those of other companies: 52% versus 41%. Furthermore, 20% of employees are more likely to feel inspired based on this activity and how their company is using social media to engage with them. This is also where your team is getting their news about you. 54% of engaged employees read content by their company through social media, and 38% are more likely to share relevant company content with coworkers and customers when the company shares content in social media. It's becoming more and more clear that socially engaged brands are winning not just consumers but their employees too. See more from the team at Altimeter Group:

Top 25 Most Socially Engaged Companies from LinkedIn

Nicky Yates Published on July 29, 2014 2:41 pm

Frequently Asked QuestionsFAQs

How does social media engagement affect employee satisfaction?

Employees at socially engaged companies are significantly more optimistic, with 52% feeling positive compared to 41% at other companies. Additionally, 20% of employees are more likely to feel inspired when their company actively uses social media to engage with them.

Do employees actually read their company's social media content?

Yes, 54% of engaged employees read content published by their company through social media channels. This makes social media a key communication channel between companies and their workforce.

Are employees willing to share company content on social media?

When companies are active on social media, 38% of employees are more likely to share relevant company content with both coworkers and customers. This creates a powerful amplification effect for brand messaging.

What business benefits do socially active companies see beyond marketing?

According to Altimeter Group's research, socially engaged companies see improvements across multiple areas including sales performance, talent recruitment, and employee retention. These benefits extend far beyond traditional marketing metrics like engagement and reach.