Reading Between The Lines With AI At Cannes Lions

At a glance We have a special relationship with Cannes: five years ago, Buzz Radar launched at Cannes Lions. Since then, we've we've made an appearance each year at Cannes Lions.

We have a special relationship with Cannes: five years ago, Buzz Radar launched at Cannes Lions. Since then, we've we've made an appearance each year at Cannes Lions. And with each appearance, we strive to surface what's unique about that year. This year, we're excited for what we'll be bringing to the Festival of Creativity in honour of our fifth birthday. This year, we are focusing on what it takes to win a Cannes Lions. What makes those that rise to the top different and what do they all have in common? Using our brand new Cognitive Command Centre, powered by IBM Watson AI, we will be running deep real-time analysis on over half a million social posts and posting key insights on the Le Grand Screen to keep people “in the know” at the world’s largest creative festival. Tracking data from a variety of social sources, we will be able to read between the lines and uncover what people really think of Cannes, finding impactful stories that sit beneath the surface of the tsunami of information posted at Cannes Lions. This includes the personality traits of the average Cannes Lions winner. On average, there are over 500,000 posts generated at Cannes Lions. It'd take a team of analysts a week to go through all the data and make sense of it all. But with AI we can surface a host of interesting insights. AI can learn from analysts and replicate those tasks in a quicker time frame. It also allows us to answer data questions in a similar way that a human analyst can but over a much larger data set, helping us to reveal deeper meanings behind that data. This brings the significance of creative minds in the world’s largest brands and agencies coming together to the forefront. Partnering with Ogilvy, we'll be displaying regular insight headlines on Le Grand Screen, alongside real-time social data. You'll get a chance to see these insights and AI in action in real-time. Want to learn more? There will also be a chance to interact with our team and our Cognitive Command Centre in the Clear Channel Playground on an 84" Microsoft Surface Hub. Swing by and say hello, or book an appointment to get a one-on-one demo.

Nicky Yates Published on June 12, 2017 11:00 am

Frequently Asked QuestionsFAQs

What is the Cognitive Command Centre at Cannes Lions?

The Cognitive Command Centre is a real-time social media analysis system powered by IBM Watson AI that processes over half a million social posts during Cannes Lions. It displays key insights on Le Grand Screen and helps uncover deeper meanings behind social data at the festival.

How much social media data is generated at Cannes Lions?

Over 500,000 social media posts are generated during Cannes Lions on average. This massive volume of data would typically take a team of analysts about a week to process and analyze manually.

How does AI help analyze Cannes Lions social media data?

AI can process and analyze the 500,000+ social posts from Cannes Lions in real-time, compared to the week it would take human analysts. It learns from analysts' methods and can answer data questions across much larger datasets to reveal deeper insights.

Where can you see AI social media analysis at Cannes Lions?

You can see real-time AI insights displayed on Le Grand Screen throughout the festival. There's also an interactive demo available at the Clear Channel Playground on an 84-inch Microsoft Surface Hub where you can book one-on-one demonstrations.