Making Your Real-time Moment Magic for America's Big Game

At a glance Maximize your real-time marketing moments for America's Big Game with our insightful guide. Stay ahead with our social conversation tracking and partnership opportunities.

In less than 10 days, America hosts their Big Game, with millions tuned in for the game. Considering last year over 75% of brands integrated social into their advertising spots during the final, we want to help you stay in the know around the game. Getting the most out of an event like this, requires planning and creativity. We saw what can happen during last year's World Cup and created a guide to maximizing real-time moments in worldwide events. Leading in these events also takes being prepared. So, to help you do this, we will be tracking all the social conversation around America’s biggest game this year, providing insights and the opportunity for fans, brands and agencies to create their own real-time marketing moment. In addition to providing a free standard visualisation for fans all around the world to stay engaged, we’ll also offer brands and agencies the opportunity to partner with us ahead of America’s Big Game to ensure they are tracking the most important keywords, topics and competitors to make the most of the game. Since our data is visualised in real-time, you get the fastest insights possible. See the data leading up to the game, and contact us to learn more about our partnership opportunities leading up to the big game. And of course, let us know what you expect to be the major marketing moments of the game.

Nicky Yates Published on January 23, 2015 2:47 pm

Frequently Asked QuestionsFAQs

What is real-time marketing during the Super Bowl?

Real-time marketing during the Super Bowl involves creating and sharing content that responds instantly to events happening during the game or related conversations. This strategy allows brands to capitalize on trending moments, viral plays, or cultural conversations as they unfold live.

How many brands use social media during Super Bowl commercials?

Over 75% of brands integrated social media into their Super Bowl advertising spots last year. This shows how crucial social media has become for maximizing the impact of Super Bowl marketing campaigns.

How do you track social media conversations during the Super Bowl?

Social media conversations during the Super Bowl can be tracked using social intelligence tools that monitor keywords, hashtags, and topics in real-time. These tools provide instant insights into trending conversations, competitor activity, and audience sentiment as the game unfolds.

What should brands prepare for Super Bowl real-time marketing?

Brands should identify key keywords, topics, and competitors to monitor before the Super Bowl begins. Having a prepared strategy with real-time social tracking tools ensures they can quickly respond to trending moments and create timely, relevant content during the game.