Made You Look: The Rise of Digital Signage

At a glance Discover how digital signage can boost your brand recognition and sales. Learn about its engaging features and how it can influence your customer's purchase decisions.

We're often surrounded by screens; we're even seeing them more in businesses and retail environments. From digital menus in restaurants to wayfinding kiosks in transport centers to digital billboards in airports, digital signage is becoming increasingly popular. But why? Digital signage attracts attention -- and it means consumers are more likely to pay attention. In fact, digital signage has a higher recall rate than any other traditional media. 83% of people can recall at least one ad seen on a digital billboard in the past 30 days. In addition, digital displays capture 400% more views than static ones. One restaurant even boasted a 50% increase in sales when switching to a digital menu. All this means more eyes and better brand recognition. So, how exactly can your business use digital signage? It's most commonly used to display messages and replace company memos. But it can also be used to share data to help reduce workload. You can update messaging easily and remotely, so everyone sees important info instantaneously. For example, our friends at STA use it to update fares and packages from their HQ and distribute to more than 200 stores globally. They are also able to incorporate engaging UGC. This year they plan go entirely paper poster free. Integrating digital signage with real-time user generated content, like Twitter and Instagram posts, makes your content three times more engaging. This brings in trust from friends and people consumers know. This combination means that digital signage can influence purchase decisions and increase brand awareness. Eight of ten customers have entered a store because of a sign catching their interest. What are some other applications? Digital signage can:

Be a tool to interact with your customers.
Provide information and entertainment while customers wait.
Make environments more attracting and engaging.
Display anything from UGC to ads to media to video to Twitter feeds.
Reduce printing costs and time.
Provide additional revenue from advertisers.
Engage customers at the point of sale.
Provide peer recommendation for products and brands at point of sale.

Digital signage can directly translate to sales. In fact, 80% of brands experienced a significant increase of up to 33% in additional sales by using digital signage. The benefits of digital signage are pretty clear. With our Relay product, you can get your own digital messaging platform and give it a try. Learn more and get started here.

Nicky Yates Published on May 23, 2016 7:00 am

Frequently Asked QuestionsFAQs

How effective is digital signage compared to traditional advertising?

Digital signage has a significantly higher recall rate than traditional media, with 83% of people able to remember at least one digital billboard ad from the past 30 days. Digital displays also capture 400% more views than static signs, making them much more effective at grabbing attention.

Can digital signage actually increase sales for businesses?

Yes, digital signage can directly impact sales performance. 80% of brands report experiencing up to 33% increases in additional sales after implementing digital signage. One restaurant even saw a 50% sales boost simply by switching from traditional menus to digital ones.

What can businesses display on digital signage screens?

Digital signage can display a wide variety of content including company announcements, real-time data, user-generated content from social media, advertisements, videos, and Twitter feeds. Businesses commonly use it to replace paper memos and provide interactive customer information.

How does user-generated content work with digital signage?

Integrating real-time user-generated content like Twitter and Instagram posts into digital signage makes displays three times more engaging. This approach builds trust by showing content from real customers and friends, which helps influence purchase decisions at the point of sale.