Joining The Spotlight At Cannes Lions

At a glance "Explore Cannes Lions, the creative advertising festival with us. Witness the world's first emotionally responsive billboard and stay updated on Brexit news."

It’s that time of year again when the world’s most creative advertising and agency minds join together for Cannes Lions. Kicking off June 20th, Cannes Lions is the celebration of the best campaigns and ads that have come out in the past year. Last year showcased some incredible moments, and we’ll be back at the festival to share with you the highlights from this year. In addition to tracking all the data around the week-long fête, we’ll also be showcasing the world’s first emotionally responsive billboard with Clear Channel. Together, we’ll capture the real-time sentiment of the event by analysing over 5,000 #CannesLions social posts every hour and then presenting adverts that respond to the tone and emotion of the attendees. We’ll also be covering all that’s coming out of the upcoming Brexit with our friends, The Memo. If you’ll be at the festival, swing by the Grand Hotel to find us. And if you’re not able to be down in sunny Cannes, keep the energy and creativity flowing with our live data here (viewable on your mobile device as well!).

Nicky Yates Published on June 13, 2016 10:00 am

Frequently Asked QuestionsFAQs

What is Cannes Lions festival?

Cannes Lions is an annual creative advertising festival that celebrates the best campaigns and ads from the past year. It brings together the world's most creative advertising and agency professionals for a week-long event starting June 20th.

What is an emotionally responsive billboard?

An emotionally responsive billboard is a digital advertising display that changes its content based on real-time audience sentiment analysis. It uses social media data to detect the mood and emotions of viewers, then shows ads that match those feelings.

How does social media sentiment analysis work at events?

Social media sentiment analysis at events involves monitoring and analyzing thousands of social posts per hour using specific hashtags like #CannesLions. The technology identifies the tone and emotions in these posts to understand how attendees are feeling in real-time.

Where is Cannes Lions festival held?

Cannes Lions festival is held in Cannes, France. The event takes place at various venues throughout the city, with some activities centered around locations like the Grand Hotel.