Cannes Lions 2016: Wednesday in Rewind

At a glance Catch up on Cannes Lions 2016: Gary Vaynerchuk's apology, Iggy Pop's stage performance, New York Times' VR win, and more. Insights, scandals, and victories!

Wednesday had it all. Gary Vaynerchuk apologised for a slip-up with a third party production company. Iggy Pop went shirtless on stage. The New York Times won a Grand Prix for their VR work, and the McWhopper garnered a win for Y&R all while BBH New York reminds us that your Cannes Lions entry could feed 33 starving children with their new Gold Can campaign. All this to say, the conversation and vibe here at Cannes Lions have been growing. A look at the data with our friends Ogilvy shows that yesterday saw 27,200 tweets and 3877 photos, with a reach of 625.5 million (an 8% growth over Tuesday). Celebrity power was in full force. Will Smith, Usher, Oliver Stone, Anna Wintour and Ryan Seacrest led the speaker conversation and then the most liked photo during the day involving John Cena.

Cannes here we come! 💋🍾👒 @johncena #canneslions #nationalselfieday

A photo posted by Nikki Bella (@thenikkibella) on Jun 21, 2016 at 7:33pm PDT

On the brand front, Facebook, PRETTYBIRD, Google, Unilever and Spotify took the lead, but WWE made a solid showing this year, coming in 10th for the most talked about brand of the day. We'll be tracking the data as the festival winds down, but we're sure the celebrations will continue. Keep up with it all below, and if you're in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

Nicky Yates Published on June 23, 2016 10:46 am

Frequently Asked QuestionsFAQs

What happened with Gary Vaynerchuk at Cannes Lions 2016?

Gary Vaynerchuk apologized for a slip-up involving a third party production company during Cannes Lions 2016. The specific details of the incident weren't elaborated on in the coverage.

Which celebrities spoke at Cannes Lions 2016?

Will Smith, Usher, Oliver Stone, Anna Wintour, and Ryan Seacrest were among the leading celebrity speakers at Cannes Lions 2016. John Cena also made a notable appearance, with his photo becoming the most liked of the day.

What did The New York Times win at Cannes Lions 2016?

The New York Times won a Grand Prix award for their virtual reality (VR) work at Cannes Lions 2016. This was one of the major wins announced during the festival.

How much social media engagement did Cannes Lions 2016 generate?

On Wednesday of Cannes Lions 2016, there were 27,200 tweets and 3,877 photos posted about the event. The total reach was 625.5 million, representing an 8% growth over Tuesday's numbers.