Cannes Lions 2016: Tuesday in Rewind

At a glance "Relive the highlights of Tuesday at Cannes Lions 2016. Discover the celebrity attendees, award winners, social media stats, and more! Don't miss out!"

With Monday behind us, Tuesday at Cannes Lions turned up. Will Smith and Chris Martin freestyled with iHeartRadio. Craig David made a surprise appearance. 84.Paris, Google, Dentsu, Forsman & Bodenfors, OMD, adam&eveDDB and Colenso BBDO took home Grand Prixes. And that turned to online traction. There were 23,000 tweets and 3217 photos, that garnered a reach of 593.4 million. All that was a 37% growth in mentions from yesterday! Behind the official hashtag of #CannesLions, @OgilvyCannes was the second most used hashtag. Our friends there sure know how to generate content! Brands ruling the fete included Pepsi, Google and IDEO. Then, Will Smith, Anna Wintour and Usher dominated the speakers. With all the celebrations underway, it's not surprising that the most liked image during the day reflected the winners from the stage:

There is NOTHING that could have made us happier. @yfilmsofficial's #6PackBand wins the Grand Prix at #CannesLions #canneslion #canneslions2016 #indiasfirsttransgenderband #6PackBand #happiness #feelingoverwhelmed #instagood #instajoy #iggershub #igaddict

A photo posted by Yash Raj Films (@yrf) on Jun 20, 2016 at 11:39pm PDT

We'll be tracking the data as the festival winds down, but we're sure the celebrations will continue. Keep up with it all below, and if you're in Cannes, swing by the Clear Channel Playground at the Grand Hotel to say hi!

Nicky Yates Published on June 22, 2016 4:06 pm

Frequently Asked QuestionsFAQs

Who won Grand Prix awards at Cannes Lions 2016?

84.Paris, Google, Dentsu, Forsman & Bodenfors, OMD, adam&eveDDB and Colenso BBDO took home Grand Prix awards on Tuesday. One notable winner was Y-Films' #6PackBand, India's first transgender band, which won a Grand Prix.

What celebrities appeared at Cannes Lions 2016?

Will Smith and Chris Martin freestyled with iHeartRadio, while Craig David made a surprise appearance. Will Smith, Anna Wintour, and Usher were among the dominant speakers at the festival.

How much social media engagement did Cannes Lions 2016 generate?

Tuesday at Cannes Lions generated 23,000 tweets and 3,217 photos, reaching 593.4 million people. This represented a 37% growth in mentions compared to the previous day.

Which brands had the most presence at Cannes Lions 2016?

Pepsi, Google, and IDEO were the brands that ruled the festival. @OgilvyCannes was also notable as the second most used hashtag after the official #CannesLions tag.